Copyright © 2009 PWI Media.com
South Orange, NJ | Tampa, FL
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Client Testimonial
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Where Digital Media Meets Entertainment
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North Jersey Blues Alliance
Being "the biggest" is not our ambition. However, our aspiration is to become South Orange’s "coolest
blues experience", which is reflected in the emphasis on quality over quantity. This ambition obligates the
festival to innovation and concept development.

THE NORTH JERSEY BLUES ALLIANCE has been formed as a non-profit performing arts organization in
the State of New Jersey. The Organization’s concept is to stage a yearly 1-day music festival in September
of each year commencing in 2009, encompassing a range of Blues & “Roots” music, to be held at an
outdoor venue in or in proximity to the downtown South Orange area, with an anticipated attendance of
2000 people that day.

NJBA provides the financial framework wherein the Festival can operate, and consults directly with the
Village leadership in all relevant festival matters. NJBA is also solely responsible for Sponsor
Development & Administration. The daily production/event administration, talent acquisition and production
management will be provided exclusively by PWI ENTERTAINMENT –- a 20-year old, full-service
entertainment management & production firm located in SOUTH ORANGE since 1992.

An important goal of NJBA is to coordinate in advance much of the volunteer effort needed to operate the
festival, as well as solicitation of public donations. This entity will also staff the merchandising and
headquarters tent, as well as work with MAIN STREET SOUTH ORANGE recruit and supervise volunteers.
The NJBA along with MSSO will determine pricing for beverages and merchandise, as well as monitor
vendor/merchant standards & practices. The Organization will encourage the business sector to take part
by staging coinciding events which will be included under the Festival banner, which will allow local
businesses to take advantage of the Organization’s professional promotion and marketing as well as
benefit from Festival advertising by being associated in the public’s mind with the Festival.

MAIN STREET SOUTH ORANGE(MSSO) – This established South Orange organization will play an active
role with the Festival Committee in recruiting the business community, coordinating the vendor logistics
and representing the business development & retail interests of the Village.
The Blues Alliance will work closely with MSSO to:

• Coordinate/Manage the volunteer effort

• Coordinate/Supervise the vendor presence & involvement

• Coordinate/Manage the Artist Catering/Green Room/Artist Package & Credentials

• Coordinate management/execution of signage, banner and product placements

• Other site management considerations TBD

CULTURAL AFFAIRS/RECREATION- This department will work directly with the Festival Committee to
coordinate the Cultural Affairs components of the Event, as well as represent the broader interests of the
Village.

The Organization’s goals are:
• to develop and promote a unique yearly music festival in South Orange;
• to promote retail and cultural development in South Orange
• to support and promote local businesses
• to promote South Orange as a diverse, dynamic community

In order to attain the above goals, the Organization will carry out the following specific objectives:
• present a wide range of blues music, and to package and promote all performances as one single and
complete event
• launch the Festival with a high profile concert performance by one or more well-known artists in order to
achieve maximum attendance
• showcase local talent
• develop additional funding sources for the Organization

TOWNSHIP OF SOUTH ORANGE VILLAGE –PLEDGED CONTRIBUTIONS & EXPENDITURES

• DEPT OF PUBLIC WORKS
• FIRE/SAFETY/RESCUE
• POLICE
• EMERGENCY CARE
• INTERNAL MARKETING & PROMOTION
• INTERNAL LEGAL
• PROMOTIONS SUPPORT
• ADVERTISING SUPPORT

This major, municipality-supported event will provide a significant branding and advertising opportunity for
most businesses and organizations to the unique and diverse community that is SOUTH ORANGE.

PWI ENTERTAINMENT is currently accepting EARLY-BIRD SPONSORS for this major live-music/education
event. All early-bird contributions will be used to aqcuire talent, set up the intial Festival administrative
structure, begin blues foundation operations, and develop a dynamically interactive web presence.

This world-class blues festival will raise the “blues marquis-value” of South Orange as a preferred
destination, the State of NJ as a supporter of America’s Original Music, and blues music in general.

CONTACT: info@southorangebluesfestival.com , or  Mike Griot/PWI ENTERTAINMENT 973-223-6666

Years in Existence
New
Type of event or entertainment
Fair or Festival
Key Attributes of Event or Entertainment Activity
Benefit/Charity
Casual
Celebrity Appearances
Children (geared towards children)
Civic Pride
Ethnic/Multicultural
Exhibits & Displays
Family-Oriented
Food and Drink
General Public Admission
Live Music/Entertainment
Media Coverage
Multi-Venue Event
Shopping (Arts and Crafts)
Frequency of Event or Opportunity Annual
North Jersey Blues Alliance
Paying Dues Through The Blues
South Orange Int. Blues Festival
Education
The Digital Music Academy
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